Privacy Policy
Last updated October 17, 2026
This Privacy Notice for Amber AI Labs, Inc. (doing business as Amber Legal) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://www.hireamber.com or https://www.amberlegal.ai, or any website of ours that links to this Privacy Notice
- Use Amber. Amber is AI agent software for California workers' compensation law firms. Firms use it to read and organize incoming case documents and email, track deadlines, and draft documents for attorney review. Amber is sold to law firms, not to the public. Information about a law firm's clients that Amber processes to provide the service is handled on the firm's behalf and under its instructions, is governed by our agreement with that firm, and is never used for advertising (see section 12).
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@hireamber.com.
Summary of key points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information for our own purposes. Information about law firms' clients that we process on a firm's behalf is covered in section 12.
Do we collect any information from third parties? We collect professional information about attorneys and law firms from public sources such as State Bar listings, court records, and firm websites.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, listed in section 3.
How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? Email us at hello@hireamber.com. We will consider and act upon any request in accordance with applicable data protection laws.
Table of contents
- What information do we collect?
- How do we process your information?
- When and with whom do we share your personal information?
- Do we use cookies and other tracking technologies?
- Do we offer artificial intelligence-based products?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- Do United States residents have specific privacy rights?
- How do we handle information about law firms' clients?
- Do we make updates to this notice?
- How can you contact us about this notice?
- How can you review, update, or delete the data we collect from you?
1. What information do we collect?
Personal information you disclose to us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services (for example, by booking a demo), when you participate in activities on the Services, or otherwise when you contact us.
Personal information provided by you. The personal information we collect may include the following:
- names
- phone numbers
- email addresses
- job titles
- passwords
- contact or authentication data
- law firm name and size
Sensitive information. We do not process sensitive information for our own purposes.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In short: Some information, such as your Internet Protocol (IP) address and browser and device characteristics, is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
- Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. This may include your IP address, device information, browser type and settings, information about your activity in the Services (such as the date and time of your visit, pages viewed, and the address of the page that referred you), and error reports.
- Device data. Information about the computer, phone, tablet, or other device you use to access the Services, such as browser type, hardware model, operating system, and system configuration information.
- Location data. Your approximate location (country, region, and city), which we derive from your IP address. We do not collect precise location such as GPS data.
- Session recordings. Recordings of how visitors who are not signed in interact with our marketing website pages, such as clicks, scrolling, and mouse movement, used to improve the website.
Information collected from other sources
In short: We collect limited professional information from public sources.
We collect professional information about attorneys and law firms from publicly available sources, such as State Bar attorney listings, court records and calendars, and law firm websites. This information includes names, firm names, job titles, business email addresses, business phone numbers, and business mailing addresses. We use it to identify law firms that may benefit from Amber and to contact them about our services.
2. How do we process your information?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can log in to your account and keep your account in working order.
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries and offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
- To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time (see section 9).
- To deliver targeted advertising to you. We may process your information to show you advertising about Amber on other websites and apps, for example, ads shown to people who have visited our website.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To evaluate and improve our Services, products, marketing, and your experience. We may process your information to identify usage trends, determine the effectiveness of our promotional campaigns, and evaluate and improve our Services, products, marketing, and your experience.
- To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
- To identify and contact law firms. We use publicly available professional information about attorneys and law firms, such as State Bar listings, court records, and firm websites, to identify firms that may benefit from Amber and to contact them about our services. You can ask us to stop contacting you at any time.
3. When and with whom do we share your personal information?
In short: We may share information in specific situations described in this section and with the following third parties.
Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.
The third parties we may share personal information with are as follows:
| Purpose | Service providers |
|---|---|
| Advertising | Google Ads, OpenAI Ads (ads in ChatGPT) |
| Retargeting | Facebook Custom Audiences, Google Ads Remarketing |
| Social media advertising | Facebook advertising |
| AI service providers | OpenAI, Anthropic, xAI, Google Cloud AI, Mistral AI, Amazon Bedrock |
| Connected accounts | Microsoft 365 (Outlook) |
| Cloud computing | Supabase, Trigger.dev |
| Communication and scheduling | Calendly, Resend, Twilio |
| Web analytics | FullStory |
| Website hosting | Vercel |
We also may need to share your personal information in the following situations:
- Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Do we use cookies and other tracking technologies?
In short: We use cookies and other tracking technologies to collect and store your information.
We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some help us maintain the security of our Services and your account and assist with basic site functions.
On our public marketing website, we also permit third parties to use tracking technologies for analytics and advertising: the Meta (Facebook) Pixel, the Google Ads tag, the OpenAI Ads pixel, and FullStory session recording. Meta, Google, and OpenAI use these technologies to show you advertising about Amber on other websites and apps (including in ChatGPT), and to tell us when someone who saw or clicked an ad books a demo. These technologies are not used inside the Amber application that law firms sign in to.
To the extent these tracking technologies are deemed to be a "sale" or "sharing" (which includes targeted advertising, as defined under applicable laws) under applicable US state laws, you can opt out as described in section 11. You can also block or delete cookies through your browser settings, and our website honors the Global Privacy Control signal (see section 10).
5. Do we offer artificial intelligence-based products?
In short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products").
Use of AI technologies. We provide the AI Products through third-party service providers ("AI Service Providers"), including OpenAI, Anthropic, xAI, Google Cloud AI, Mistral AI, and Amazon Bedrock. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for the purposes outlined in section 3. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products are designed for the following functions: AI document generation, text analysis, natural language processing, image analysis (including reading scanned documents), AI automation, and AI assistants.
How we process your data using AI. All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with our AI Service Providers. Information about law firms' clients is covered in section 12.
6. How long do we keep your information?
In short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than twelve (12) months past the termination of the user's account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. How do we keep your information safe?
In short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. You should only access the Services within a secure environment.
8. Do we collect information from minors?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at hello@hireamber.com.
9. What are your privacy rights?
In short: You may review, change, or terminate your account at any time, depending on your state of residence.
Withdrawing your consent. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details in section 14. This will not affect the lawfulness of the processing before its withdrawal.
Opting out of marketing and promotional communications. You can unsubscribe from our marketing and promotional communications at any time by replying to any of our emails and asking us to stop, or by emailing hello@hireamber.com. You will then be removed from the marketing lists. We may still communicate with you to send service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Account information. If you would at any time like to review or change the information in your account or terminate your account, contact us using the contact information provided. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. We may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.
Cookies and similar technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of our Services.
If you have questions or comments about your privacy rights, you may email us at hello@hireamber.com.
10. Controls for Do-Not-Track features
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting. No uniform technology standard for recognizing and implementing DNT signals has been finalized, so we do not currently respond to DNT browser signals.
Global Privacy Control. We recognize and honor Global Privacy Control (GPC) signals. If you use a browser or extension that supports GPC, we treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes under applicable state privacy laws, including the California Consumer Privacy Act (CCPA). When our website detects a GPC signal from your browser, it does not load the Meta Pixel, the Google Ads tag, or the OpenAI Ads pixel. For more information about GPC, visit globalprivacycontrol.org.
11. Do United States residents have specific privacy rights?
In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
Categories of personal information we collect
The table below shows the categories of personal information we have collected in the past twelve (12) months. For a comprehensive inventory of all personal information we process, see section 1.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, postal address, telephone number, online identifier, IP address, email address, and account name | Yes |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, employment, and employment history | Yes |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | No |
| D. Commercial information | Products or services considered or purchased, such as demo bookings and subscriptions | Yes |
| E. Biometric information | Fingerprints and voiceprints | No |
| F. Internet or other similar network activity | Browsing history on our website, interactions with our website and advertisements | Yes |
| G. Geolocation data | Approximate location derived from IP address | Yes |
| H. Audio, electronic, sensory, or similar information | Session recordings of interactions with our marketing website | Yes |
| I. Professional or employment-related information | Business contact details, firm name, job title, and professional licensing information | Yes |
| J. Education information | Student records and directory information | No |
| K. Inferences drawn from collected personal information | Inferences about a law firm's likely fit for Amber, used to decide whom to contact | Yes |
| L. Sensitive personal information | No |
We will use and retain the collected personal information as needed to provide the Services or for:
- Categories A, B, and D: for as long as the account is active, and up to 12 months after it is closed
- Categories F, G, and H: 1 year
- Categories I and K: for as long as we have a business relationship or ongoing outreach, and up to 12 months after it ends or you ask us to stop
Sources of personal information
See "Information collected from other sources" in section 1.
How we use and share personal information
See section 2 for how we use personal information. We collect and share personal information through targeting and marketing cookies, and through beacons, pixels, and tags.
Will your information be shared with anyone else? We may disclose your personal information to our service providers pursuant to a written contract between us and each service provider (see section 3). We may use your personal information for our own business purposes, such as internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.
We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months: Category A (identifiers), Category B (California Customer Records information), Category D (commercial information), Category F (internet or other electronic network activity information), Category G (geolocation data), Category H (audio, electronic, visual, and similar information), Category I (professional or employment-related information), and Category K (inferences drawn from collected personal information).
We have not sold personal information in the preceding twelve (12) months. We have shared personal information for targeted advertising with the following categories of third parties: advertising (Google Ads and OpenAI Ads), retargeting platforms (Facebook Custom Audiences and Google Ads Remarketing), and social media advertising (Facebook advertising).
Your rights
You have rights under certain US state data protection laws. These rights are not absolute, and in certain cases we may decline your request as permitted by law. These rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising (or "sharing" as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")
Depending upon the state where you live, you may also have the following rights:
- Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
- Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
- Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
- Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
- Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
- Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
- Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)
How to exercise your rights
To exercise these rights, including to opt out of the sale or sharing of your personal information, targeted advertising, or profiling, email us at hello@hireamber.com or use the contact details in section 14. We will also honor your opt-out preference if you enable the Global Privacy Control (GPC) signal in your browser.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Request verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. If we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request, and the agent will need to provide a written and signed permission from you to submit such request on your behalf.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at hello@hireamber.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California "Shine the Light" law
California Civil Code Section 1798.83, also known as the "Shine the Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing using the contact details in section 14.
12. How do we handle information about law firms' clients?
This Privacy Policy does not apply to information about a law firm's clients and cases (for example, medical records, claim documents, Social Security numbers, correspondence, and other case information) that a law firm uploads to or processes through Amber. We process that information only as a service provider on behalf of the law firm and under its instructions, and our handling of it is governed by our agreement with that firm and our Terms of Service. We do not sell or share that information, we do not use it for advertising, and we do not use it to train our own AI models. If you are a client of a law firm that uses Amber and have questions or requests about your information, please contact your law firm.
13. Do we make updates to this notice?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
14. How can you contact us about this notice?
If you have questions or comments about this notice, you may contact our Data Protection Officer by email at hello@hireamber.com, by phone at (323) 238-9402, or by post at: Amber AI Labs, Inc., Attn: Data Protection Officer, 945 21st St, Santa Monica, CA 90403, United States.
15. How can you review, update, or delete the data we collect from you?
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, email hello@hireamber.com.